Categories And Tags: You’re Doing It Wrong
Attention WordPress bloggers! When it comes to categorizing your blog posts, do you randomly choose 6 or 7 categories? Write a 10 word list for tags?
There’s a better way to use categories and tags. This is so important because targeted categorization creates opportunities for increased engagement and traffic.
It’s worth it to develop a system for categorizing blog posts. Categories and tags help users find information on your blog quickly. Tagging can boost traffic to your site from search engines.
Let’s learn how categories and tags work in WordPress, so we can optimize our blog posts for readers and better traffic.
How Categories & Tags Work
Categories and tags work together to create an organizational system for your blog. The way to understand this? Let’s go old school, library style.
If WordPress is a book, categories are the table of contents and tags are the index.
Categories are longer because they describe topics that blog posts cover. At the same time, categories need to be broad enough to cover the topics. That’s where this process is tricky; it’s a balancing act between creating categories that inform but don’t overwhelm the reader.
A helpful trick is to think of categories and tags as keywords. What do your readers search for?
For tags, they are always different than categories and no more than 3 words. Search engines use tags to rank blog posts but they use other data as well. Keep tags short.
Don’t get crazy with the number of categories and tags on your post. This is where most people mess up. With categories and tags, more is not merrier – your readers are using these tools to narrow down their search for relevant content.
No reader is going to waste time searching when they can just go somewhere else. Make it easy for readers to find content on your blog.
Link To Categories And Tags
Use categories and tags to engage your readers and improve search rankings. Linking to categories and tags in your blog posts is a great way to keep readers on your site by helping them find content.
For example, if you are writing about social media, you can link to related content. Use the URL of the category as the link. You can also use these links as a way to review categories and tags on your site for accuracy. Remember, the more organized and accessible your content is, the longer the reader will remain.
There’s another benefit to internal linking! Linking to your own pages over time strengthens the power of your keywords within the posts, and this raises page rankings in search engines. Be aware this doesn’t happen overnight, but it’s a strategy that works.
Now that you have the tools to create targeted categories and tags, you can create a better user experience for your readers and improve traffic and page rankings for your blog.
Remember, this is a continual process. Review your site as often as possible to take inventory of your posts and update them as your blog evolves.
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